There are several options for email marketing software for small businesses, but there are many factors to consider when choosing one. First, decide on the type of email you send. If your email marketing strategy consists of sending mass emails, then you should opt for a service with an email management tool that will enable you to send targeted emails to your subscribers. This way, you can make sure that each of your emails is as relevant as possible. For example, if you want to promote a sale, you should send out personalized emails to people who have made a purchase or subscribed to your newsletter.
Mailchimp is the most popular email marketing software for small businesses. However, if you are a complete beginner and just need an easy email editor, SendX is an excellent option. This email marketing software offers a free plan, which is very affordable and also comes with a good customer support team. There are three premium plans available, starting at $15 per month for 500 contacts. You can also use a free trial of SendX for 14 days and send up to 100 emails.
Mailjet is one of the best email marketing tools in Europe. This tool allows you to send emails to a large list, while also providing advanced automations for sales. Mailjet’s highlight is business class email sending and transactional email campaigns. With a dedicated IP address and a powerful editor, this service is a solid option for email marketing. You can also use this service for A/B testing to compare campaign performance. You can also track and segment your contacts using Mailjet’s analytics.
Constant Contact allows you to easily upload and manage your email list. Unlike many other email marketing software, Constant Contact is more affordable than some other options, and doesn’t hinder a small business’s growth. Another advantage of Constant Contact is its integration with Shopify. Constant Contact offers twice as many email templates as other email marketing software providers. Another feature that many businesses might find useful is its direct integration with Shopify.
Emma is an all-in-one business management platform with email marketing capabilities. Emma is one of the best email automation tools available and includes many helpful tools for list segmentation and analytics. It is unique among email automation software because it focuses on team collaboration, making it easy for multiple staff members to work on a single campaign. Emma also makes it easy to share marketing assets with your team. It also has a mobile app. So, if you’re interested in an email marketing tool, Emma is the best option for your business.
Moosend is another option for email marketing. Its email marketing tools include templates, automated workflows, and customer segmentation. Moosend also has analytics features to track email performance by demographic and click-through rates. The only downside is that Moosend doesn’t offer a mobile app, which is frustrating for mobile workers. This email marketing software is easy to use and inexpensive. But, Moosend’s email marketing tools include all the features you’ll need for an effective email marketing campaign.