E-Business Best Practices
If you are in the process of evaluating various e-business technologies, E-Business Best Practices can help you. This book provides a clear road map for evaluating different software and technologies and developing winning e-business strategies. Despite its name, E-Business Best Practices is not a software implementation manual. Instead, it is a road map that helps you identify which technologies will be most beneficial to your business.
Identifying customer touchpoints
Identifying customer touchpoints as part e business best practices is essential if you want to retain your customers and increase brand loyalty. The customer journey begins as soon as the customer discovers your store or website. From there, the customer interacts with you in many ways, from the site experience to refund policies to the quality of the product. Understanding and optimizing these points will allow you to engage with your customers in a more seamless manner.
First, review your existing touchpoints to determine which platforms your customers are using. Do they tend to engage with your business? Which ones are most valuable to your customers? Are they most likely to return for more or shop somewhere else? Do they use social media and email newsletters as their primary channels? If so, how can you leverage these channels to your advantage? Identifying customer touchpoints as part of e business best practices can help you make strategic decisions and improve your overall brand experience.
The goal of mapping customer touchpoints is to understand and anticipate what your customers are looking for. For example, Casper was able to turn its brand into a billion-dollar business in a few years because it focused on customer returns and product trials. By taking the time to understand the customer journey from beginning to end, Casper managed to make it as seamless as possible. However, identifying and mapping customer touchpoints is not easy. Every customer journey is unique, and can vary based on device, product, and customer type. Typically, these touchpoints fall into three categories: pre-purchase, during purchase, and post-purchase.
The purpose of customer analytics is to understand what customers do after they reach your site. By identifying customer touchpoints, you can understand their preferences and goals and ensure your website meets these needs. By utilizing customer analytics, you can better understand what your customers are looking for and what they want to buy. In addition to using customer analytics, it also helps you understand how to interact with them in real life.
Creating a product page
Creating a product page is a crucial part of your online store’s marketing strategy. Not only will this page show up in search results, but it will also appear on your social networks. You should make it as relevant and descriptive as possible. A description, or meta description, should be no longer than 150 characters. The URL of your product page should indicate what the page is about. Generally, it corresponds to the product title.
Your product page must be well-designed and properly optimized. It should be easy to navigate and offer all of the information visitors are looking for. The purchase and order buttons should be prominently visible. It should also be linked to your PIM and warehouse inventory. You should also provide delivery options, if possible. Creating a product page is part of e business best practices. The following are some of the most important aspects of a product page.
o Include relevant images. You can use images of models wearing similar items. Make sure to include the model’s measurements and height. You can also include a stock checker or out-of-stock button. Some brands even compensate for this lack of information by using aesthetics to make the page appealing. But if these are not your goals, there are still other ways to make your product page more relevant.
Creating a product page for your eCommerce store is an important step to attracting new customers. With the growth of eCommerce, e-commerce sales reached 26.7 trillion dollars in 2019 and are predicted to reach 791.7 billion by 2020. Successful eCommerce store owners understand the value of attracting visitors and converting them into buyers. An effective product page should not only be informative but should be easy to navigate.
Adding a seal to your product page
Adding a trust seal or badge to your product page increases customer confidence and trust. Studies show that up to 61% of customers will not proceed with a purchase if the product doesn’t carry the trust seal or badge. To increase your sales, make sure that your seal or badge is widely recognized by customers. Then, follow the guidelines below to implement it.
When displaying your product images, use a white background. Display the image in various environments, and take multiple pictures. This will attract more visitors and increase conversions. Use pictures that are taken by you or your staff. Don’t use generic images supplied by the manufacturer because they’ve probably been shared on hundreds of websites and may not look as authentic. Another eCommerce product page best practice is to display how the product is used in real life. You can do this by including a photo of a person using the product.
Adding a multivariate test
Adding a multivariate test to your e-business best practices will increase your website’s conversion rate by as much as ten times. In contrast to A/B tests, which test just one element on a page, multivariate tests will test dozens of elements on a single page. Multivariate tests can even split-test individual elements for more precise results.
To design a multivariate test, choose a method based on the method you’d prefer to use. If you’re planning to use a full factorial test, you’ll distribute your website traffic equally across all combinations. That means, each combination receives one sixteenth of the total. This approach provides you with all the data you need to decide which combination or section will increase your conversion rate the most. Because it does not rely on assumptions in math or statistics, it’s the best way to test different elements.
In the Software Download Case Study, different headlines and links were tested, resulting in a 60% increase in downloads. Microsoft’s Multivariate Testing Case Study details the various variations tested. SiteSpect Case Studies includes twelve multivariate test case studies. It also presents behavioral targeting. There are numerous benefits of using a multivariate test to analyze different elements on your website.
While a multivariate test can provide valuable insights into your website’s conversion rate, it’s important to remember that it can be difficult to understand the implications of multiple results. You may need a small sample size to get the results you need. But multivariate testing can help you quantify the changes that matter most to your business. So, it’s worth the effort. So, add a multivariate test to your e-business best practices today.
Monitoring and reporting e-business campaigns
Successful marketing starts with monitoring and reporting. Monitoring your campaigns helps you understand customer behavior. You can identify which tactics convert customers into repeat buyers and which ones do not. You can refine techniques that work and improve those that don’t. If your customers are satisfied, they will spread the word. If your campaigns are not generating enough leads, you can also use this information to find out why. If you are not tracking your campaigns properly, you will not know if your efforts are working.